Co-Branding and Brand Alliance: Why & How - Creatopy
For Omega and Swatch, the rewards of co-branding could be astronomical
Le co-branding dans le secteur du luxe | Sup de Luxe
Mark Ritson: Apple's deal with Hermès is a clear signal that it now considers itself a luxury brand
Success drivers of co‐branding: A meta‐analysis - Paydas Turan - 2021 - International Journal of Consumer Studies - Wiley Online Library
PDF) 2+2=5? A framework for using co-branding to leverage a brand
PDF) Co-branding: Clarification du concept
Alliances de marques: quel profit pour les marques partenaires?
Chapitre 3. Le marketing de la marque olympique | Cairn.info
Amazon.fr - Co-branding: The Science of Alliance - Blackett, T., Boad, R. - Livres
Co-Branding: Why Creative Collaboration is the Key to Commercial Success - GoVisually
Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
PDF) Success drivers of co‐branding: A meta‐analysis
Brand Management - Co-branding | Tutorialspoint
Co-Branding: What It Is, How It Works, and Examples
L'alliance de marques | Cairn.info
What Is Co-Branding? | The Branding Journal
Co-branding: The Science of Alliance - Tom Blackett, Interbrand (Firm) - Google Books
Co-branding research: where we are and where we could go from here | Emerald Insight
Amazon.fr - Co-Branding: The Science of Alliance - Interbrand, Blackett, Tom, Boad, Robert W. - Livres
Co-branding as a masstige strategy for luxury brands: Desirable or not? - ScienceDirect
Co-branding : définition, avantages, exemples
Co-Branding: The Science of Alliance | SpringerLink
Success drivers of co‐branding: A meta‐analysis
Co-Branding and Brand Alliance: Why & How - Creatopy
